Chipotle Mexican Grill and the Chipotle Cultivate Foundation have created a second short film to raise awareness of the ills of industrial farming. This most recent film, called “Abandoned,” features Karen O of the Yeah Yeah Yeahs covering Willie Nelson and Waylon Jennings classic “Mammas Don’t Let Your Babies Grow Up To Be Cowboys.”
The film is also intended to raise awareness for Chipotle’s annual Halloween fundraiser, Boorito, which will benefit family farmers this year. Customers who go to any Chipotle restaurant between 6 p.m. and closing on October 31st dressed in a costume inspired by the family farm will be treated to a menu item for only $2. Proceeds up to $1 million will be donated to the Chipotle Cultivate Foundation and Farm Aid.
Check out the video below.